2006-02-03 - Warner Music and Skype do deal on VoIP ringtones
VoIP provider Skype has struck a deal with Warner Music Group to supply ringtones to its customers.
The latter company, part of the huge Time Warner content empire, will allow Skype users to download ringtones based on original recordings from artists such as Mike Jones, Green Day, Paul Wall and many others.
The tunes will be sold through Skype's own internet shopfront, which will play host to Warner Music singer Madonna as the sole featured artist at launch.
Alex Zubillaga, executive vice president of digital strategy at Warner Music Group said: "We are excited that more than 70 million Skype users around the world will now have the ability to enjoy content from Warner Music Group artists.
"Furthermore, this agreement exemplifies our commitment to finding new ways our artists' music can be experienced across emerging platforms and distribution channels."
Skype became the first VoIP platform to become popular with users, mainly thanks to the firewall transversal technology which the service users to get past routers. Currently internet users can call each other on Skype for free, whilst calls to numbered lines are charged at varying tariffs.
© 2006 Adfero Ltd.
By Tristan Kelly
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